Google My Business Management Service (Google Business Profile)

The free Google Business Profile service simultaneously posts the information on the map and in the search engine (local knowledge graph). It allows managing the data on the product and the information on the company itself, provided service and other services.

Google Business Profile options

A range of useful options, which allow uniting the popular functions for the promotion of the business page in Google, is implemented on the platform. The data on the working hours, contacts and actual/legal addresses may be mentioned in the Google Maps; also a convenient route to the location may be created on them. Using this resource, the company owner gets access to the option of collecting feedback from the visitors.

Work principle

This service helps the customers immediately contact the suppliers of goods and services; for instance:

order home delivery or purchase the goods;
read the feedback or leave it;
get the information on the working hours and load of your enterprise depending on the day of the week and time of the day;
look through the photos of the employees, the office, etc.;
go to the website and call them;
create the route on the maps.

Trends of local business promotion

30% users search for the information on the service in the Maps;
functionality expansion in Google Business Profile;
Google Business Profile and Google Local Pack (Maps) will consume the organic search;
according to the research of Invesp, 90% users prefer reading online reviews before shopping or using the services; 88% buyers stated that they trust online reviews as personal recommendations.

Analytics

Google Business Profile provides an expanded report including the following data:

queries according to which your company was found;
number of views in the Search and Maps;
number of views of the photos;
actions of the users: calls, transitions to the website and route queries.

The entrepreneurs do not have to create separate websites; the resource provides an opportunity to work online without any time limitations.

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Volume of works in Google Business Profile

1. Page creation and/or getting the access.

Google requests the approval of authenticity of the provided data. To do it, you need to quote the exact actual address, where a physical letter may be sent. It contains the code, which will then allow fully managing the page. In most cases, delivery by post is the only way of receiving the code. The possible delivery term is 1-2 weeks.

2. Optimization.

2.1. Fulfilling the contact information.

For your prospective Customer to have all the required information on the company, it is important to fulfill the profile in as much detail as possible.

2.2. Analysis of the competitors’ pages. On the basis of the analysis and semantics, the name of the page is created and the categories are fulfilled (the categories describe the field of activity of the company);

2.3. Creation of technical specifications for the text of description in Google Business Profile and its publication;

2.4. Addition of photos with included geotags.

3. Posting of promos, discounts, etc. within a month.

4. Report including the statistics.